7 MIN READIs Blogging Dead In 2021? Here $ s All You Need To Know
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7 MIN READIs Blogging Dead In 2021? Here’s All You Need To Know
” February 18, 2020
No, blogging isn’t dead in 2021 …
… and it will not crave the next years either. However, the way post are consumed today is wildly various compared to how they were taken in ten years ago. Blog writers need to adapt and create new service models if they want to keep attaining consistent results with their blog sites.
To all the naysayers claiming that blogging is dead in 2021 and that it will end up being completely irrelevant moving forward, I applaud you for your service.
While vibrant, one-sided declarations like these are often disregarded by experts, I think they bring up a valid point:
” Is blogging still as appropriate and profitable as it was 10 years back, or is the 2021 variation of it a mere shadow of its previous self (i.e.
dead)?”
Well, let’s have a look at a fun chart:
Source: Google Trends
See what’s going on here?
While the terms blogging and vlogging are merging, the term material marketing is plainly increasing above both of them in recent years (influencer marketing is also capturing up!).
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That’s because both of these practices are now put under the larger umbrella of content marketing instead of personal or business blogging.
So, this tells us that blogging is dead, best?
No, not!
The core premises of an excellent blog site are more powerful than ever. However, the focus is clearly moving to material as a whole. It utilized to be that blog sites were viewed as text- and image-only mediums.
Today, blogging is so much more than that …
This is the state of blogging in 2021
Viewpoints are excellent.
They assist us see the world from our own viewpoint and they are fantastic discussion beginners. But they are likewise polarizing by nature.
Stating that blogging is dead in 2021 is just not real, and we have data to back up this declaration. Let’s take a look at 2 pieces that paint a wildly different picture:
The number of blogs released in the United States is still growing every day, reaching a tremendous 31.7 million blog sites by the end of 2019. Source: Statista Pro bloggers closed 2019 with typical month-to-month profits varying anywhere from $1.5 K/month to an incredible $125K/month. Source: FitSmallBusiness
When once again, is blogging dead in 2021? Nope.
I suggest, these people are making lots of money out of their blogging efforts. And while these are expert bloggers, there’s no factor to believe that most people can’t do the exact same.
That’s because the market is still expanding with niches that aren’t properly covered, especially in foreign languages (selecting a fantastic niche in an untapped market is key to higher revenues).
How blogging is changing in 2021 and beyond
With just 2 pieces of confirmed information, it’s already clear that blogging isn’t dead and that it will not die either in 2021 or beyond. However blogging is altering. Just not in the method most people believe …
Take an appearance at the information from a verified blogging survey listed below (I extremely recommend that you get your own copy from GrowthBadger themselves):
Google Search, Email, FB, and influencer outreach are the huge fours in blogging and traffic structure
Here, we see that bloggers value unpaid organic traffic from Google, e-mail, Facebook, and influencer outreach most.
Looking at the information, we likewise know that social networks platforms have gotten more difficult and more difficult to get quality traffic out of in the last couple of years (especially Facebook which once was the holy grail of traffic):
Facebook wants you to pay a growing number of if you desire traffic to your blog
So, what does that leave us with?
Browse traffic, right?
Yes and no.
While natural traffic from Google is still extremely valuable and crucial to the growth of any blog site (either individual or corporate), previous Moz CEO Rand Fishkin has demonstrated that the tech giant is now eager to keep the majority of that traffic for themselves also in particular niches.
In his own words:
… worry about where Google’s search traffic goes is […] affordable. Google has more than 94% of the US search market, they send out more than 10X as much traffic as the next leading referrer online (Facebook), control the online advertising market […], and control […] the incomes of countless small business owners, startups, publishers, and web creators. A skeptical, careful eye over such a powerful monster is certainly needed.
With included snippets ending up being more and more prominent on search engine result pages (SERPs) and Google outright completing for some blogs’ traffic, blogging is ending up being harder, specifically for specialists who’ve seen their traffic tank after among the lots of feared algorithm updates.
However don’t misery.
There’s still one safe haven for bloggers …
[Drum Roll]
Email!
But, isn’t email dead also?
Email is just as pertinent as it was ten years earlier (if not more relevant).
This is where the bunny hole begins. The issue with declaring any marketing tactic “dead” is that marketing itself has nothing to do with any particular channel. Instead, it’s all about positioning.
If you can’t position yourself in front of the best audience for the ideal reasons and at the right time, you’re doing it wrong. Reaching individuals is one part of the equation, however what about convincing them that your offering is best for them?
That’s an entire new ballgame.
So, why is e-mail so valuable for blogging in 2021?
Because it feels individual.
In a sea of internet noise, individuals are tired of reading templated messages that just don’t matter to them.
They absolutely need aid, but they won’t take it from random, boring cold pitches anymore.
It’s customized experiences that do the trick.
And e-mail provides on that.
That’s why blogging is shifting from going after lots of traffic to going after high-quality, targeted traffic.
In 2021, people are increasingly getting comfy with how algorithms and online search engine work, using them to their own benefit. They are now pickier than ever before.
You have to follow suit.
Blogging in 2021 is everything about storytelling
Producing multiple pieces of content on third-party channels that tie back to your post is among the best methods to grow a target market for your organization.
Blogging is just as pertinent in 2021 as it was a couple of years back. But it is changing. With audiences becoming more and more knowledgeable about privacy problems and information being collected, generating income from a blog site has actually become harder.
This is why the trend is shifting from pure blogging to material marketing.
Creating an organization model and connecting it directly to your blog from the start is the best way to put every ounce of energy into growing your service.
It’s a far better way to take on the development factor compared to sheer numbers (i.e. more traffic), and it’s where the overall industry is headed going forward.
The information tells us that multi-channel storytelling is the method to go, with specific focus provided to building a targeted e-mail list.
So, do not just depend on post anymore; craft individualized stories that resonate with your audience. That’s what will set you apart from the competitors.
Originally released Feb 18, 2020– Updated Dec 22, 2020.
Regularly Asked Questions
Is blogging outdated?
Blogging is still pertinent in 2021, albeit in various ways.
Today, the buzz is all around material marketing and how several pieces of content spread across various channels can benefit your own site. It’s not almost article any longer: it’s about different content pieces.
Does anyone still read blogs?
Yes. The information does not lie here. When you look for anything on Google that is even somewhat particular, the first page is most likely to show you … a blog post. Also, traffic numbers are up for both news and blogging websites in 2021. People still read blog sites, they simply utilize them in a different way.